A.R.I.S.E. Entrepreneurial Program
The A.R.I.S.E. Entrepreneurial Training Program is designed to help low-income aspiring business owners from the Roseland, Pullman, and West Pullman communities start and grow their businesses. The curriculum offers seven weeks of training, which include writing a business plan, creating marketing strategies, securing start-up funding, and much more. Amidst the weekly course instruction, the program attendees display their knowledge by pitching and showcasing their business in a Shark Tank competition for a chance to win $5,000. Upon completion of A.R.I.S.E., participants are equipped to launch their business, receive ongoing mentorship with established business owners, and have the option to participate in business popups and expo opportunities hosted by the Hope Center Foundation.
Kathy Jackson of Deja Hue Art shares the significance of identifying your customer base.